Nearly two years after Gruppo Campari purchased Sagatiba, they are slowly reintroducing the brand to the U.S.
Just Drinks says:
The two-strong "premium" cachaça range was launched in New York, Florida, Southern California, Northern California and Nevada this week, the group's US unit said yesterday (12 June). The launch was timed to coincide with yesterday's International Cachaça Day.
Pura is almost devoid of personality, I feel. It's far more "neutral" than I tend to like my cachaças. Velha, however, is very much worth trying. Hopefully the brand will be making it over to Illinois.
The big thing that the new Sagatiba is missing: global brand ambassador John Gakuru, now at Think Spirits. One of the hardest working such ambassadors you're likely to find. Seriously. His globe-trotting Facebook posts used to give me whiplash.